449: Author chat: Why your story drives your brand [Paul Furiga]

05/01/2022 27 min Episodio 449

Listen "449: Author chat: Why your story drives your brand [Paul Furiga]"

Episode Synopsis

Paul Furiga, author of "Finding your Capital S Story: Why your story drives your brand," joins me on this episode to discuss: 

why there are "stories" and Stories 
how to uncover your story 
what's storycrafting  
...and more.  

Grab a copy of his book here: https://amzn.to/344AbJX 
This episode is sponsored by WordWrite and produced by Trappe Digital LLC.