ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "177: What’s with all the friction? A chat with Roger Dooley "
Episode Synopsis
Roger wrote “Friction” and talked to me about why friction needs to disappear in customer experience and also internally on processes and workflows. Friction is costing us revenue even. Grab his book here: https://amzn.to/3FhCPsC
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