The Business of Influence

Por: Style ID Africa
Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape.

Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs.
With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.
42 episodios disponibles

Latest episodes of the podcast The Business of Influence

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Episode 1 | Trending or Trapped : How Pop Culture is Shaping Creators in 2025 04/08/2025
Cooking Up a Storm | A Taste of Season 3 10/06/2025
The Future of Artificial Intelligence, Voice Search & Chatbots 29/05/2024
Why Style ID Africa: Innovating Influencer Marketing Across The Content 22/05/2024
The World of Paid Media and the Power of Paid Advertising. 16/05/2024
Scaling Influencer Marketing for Both Brands and Influencers 25/04/2024
Real-time Marketing and Newsjacking 17/04/2024
Strategies for Overcoming Creative Blocks and Innovative Ideas 10/04/2024
Navigating Budget Constraints & Resource Limitations 03/04/2024
Influencer Round Table: From The Creators’ Point of View | Bonus Epsiode 27/03/2024
The Influencer Round Table: From Creators' Point Of View 20/03/2024
New Age Content Marketing 14/03/2024
The Art of Emotional Intelligence 06/03/2024
How to travel like an influencer 16/11/2023
Budgeting and money management for influencers and content creators 14/11/2023
Understanding influencer contracts and regulations 24/10/2023
How to pivot as an influencer with Brett Robson 17/10/2023
From image to income: how to craft your personal brand 06/10/2023
How brands can create culture and community 29/09/2023
Finding your niche, conquering TikTok, and the decisions that influence your creator career 15/09/2023
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