Are paywalls overrated?

The Business of Content with Simon Owens
20/12/2021 26 min
Are paywalls overrated?

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Episode Synopsis

The Guardian recently announced it reached 1 million paying digital subscribers. What's most incredible about the accomplishment is that the newspaper reached that number without using a paywall. Does that mean that paywalls are overrated? I sat down with Ben Cohen, editor of The Banter, to discuss whether publishers should keep all their content free.    

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