Por: Jonathan Zhang

Welcome to the first episode of Sports and Business in College, where we dive into the fascinating world of college sports and explore how it affects universities. In this episode, your host JZ introduces the business side of college athletics, highlighting the major revenue streams such as ticket sales, broadcasting rights, sponsorships, and merchandise sales. We’ll discuss the broader economic impact on universities, the expenses involved in running sports programs, and the balance between generating revenue and fostering community spirit. Whether you're a sports enthusiast, a student, or just curious about the financial dynamics of college sports, this episode will give you a solid foundation. Tune in and discover how college sports are much more than just games!

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