Why would you want to become an authority?Talking PointsMain reasons to become an authorityMaking more moneyChoice of opportunitiesClearly defined thought leadershipBuilding a business model that suits the way you think and workShorter sales cycleSimplified sellingPower to influenceMore effectivenessThe difference between an expert and a thought leaderEnergizing others to further the missionMomentum over the course of a careerStages along the way to being an authorityQuotable Quotes“The way that an authority is in the market is automatically going to be seen as a luxury purchase.” –JS“Really, most of us didn’t get into this business to sell, and what we like about the selling process is that we’re solving a problem.” –RM“An authority to me, has an imperative to teach other people, and to keep thinking about what’s the next thing in their area of expertise.” –RM“My way or the highway, to me, is not a leader.” –JS

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