The more you know about your ideal clients, the easier it will be to attract them.On this week's TBOA, Rochelle and I talk about client avatars: what is it, how to create one, and why you should care.Talking PointsWhat exactly is a client avatar?Questions to ask yourself to uncover your client avatarDeciding how many client avatars you should haveHow to make ideal clients more receptive to your messageThe value of sharing stories of transformationLinksThe Brain Audit by Sean D'SouzaBook Yourself Solid by Michael PortValue-Based Fees by Alan WeissEnjoy!—JS & RM

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