Do you want to switch your niche?Talking PointsPivoting from one niche to anotherAvoiding customer confusionBuilding credibility with a new audienceGetting recognized in the new nicheHow to handle audiences that don’t mixHandling social media during a pivotHow to manage your website during a pivotWhether you can leverage your existing audienceOpportunities to leverage the old businessQuotable Quotes“Looking back on it, it really didn’t take that long, but it (switching my niche) felt like it took a long time.” –JS“The more you are recognized for the first niche, the harder it is to transition to the second.” –RM“You have to find that way, not just for your own confidence but to build your future clients’ confidence in you.” –RM“You’re going to spin down the old business one way or the other. You’re either going to sell it or you’re going to let it peter out.” –JS

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