How can you keep producing killer content?Talking PointsHow to measure engagementWhat’s repeatable about going viralKnowing your audienceUnderstanding your audience’s baseline knowledgeTerminologyHow often you should put out contentWhy you should write every dayHow often podcasts and videos should come outSeparating what you have to do from what adds value but isn’t strictly necessaryPeople trust videos more if they’re more naturalQuotable Quotes“Killer content is content that engages your ideal audience.” –RM“If you know who you’re talking to, it dramatically increases the odds of being able to help them.” –JS“If you go from publishing weekly to every weekday, that’s five times more chances at bat.” –JS“There’s something about being accountable every single day that makes you literally look around you to find that inspiration.” –RM

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