How do you define your competition?Talking PointsWhy you need to define your competitionBrand neighborhoodsCommunicating with competitorsBeing choosy about who you work withEmpathizing with potential clientsAn authority versus_ the_ authorityWhat you can learn from sales interviewsDefining yourself as well as the competitionResearching the competitionQuotable Quotes“I think it’s important for authorities to understand who around you you should pay attention to.” –RM“I find that a lot of people who I work with have a really hard time defining their unique difference.” –JS“I don’t want to take somebody on that really should be with someone else, because it’s not going to go well.” –JS“You’ve gotta get really clear on your special sauce.” –RM

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