In this episode of the Business of Antiques, Chelsea On Green’s Showroom Manager, Rejeana, joins Toma to talk about the intricate dynamics of transforming a passion for antiques into a lucrative enterprise.Both Rejeana and Toma underscore the importance that without profit it is essentially a hobby. The chat delves into essential strategies for recession-proofing an antiques business including the cultivation or great marketing plans and elevating the brand identity to captivate the modern consumer.This episode also touches on the significance of effective sourcing practices, emphasizing the point that financial success is achieved at the point of purchase rather than sale. Join us as we share insights and anecdotes from the forefront of the antiques industry, offering a comprehensive guide to navigating this vibrant market.Tune in for invaluable insights on making your passion for antiques profitable!Find out more about Connect Chelsea on Green at bio.site/chelseaongreen and connect on Instagram.Connect with Toma on Instagram and antiquesdiva.com.

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