IPL has taken the cricket world by storm but running the tournament involves a whole eco-system. One of the key stakeholders are the equipment manufacturers. On the latest episode of my podcast chat the Business Called Cricket I bring to you some untold stories of the game from a man who manufactures cricket bats. His family has crafted dream willows for legends like Sunil Gavaskar to young KL Rahul, today. Paras Anand, the MD of Sansperils Greenland manufactures the bats with which the willow wielders weave the magic.See omnystudio.com/listener for privacy information.

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