Paul Sweeney and Paul Cripps discuss three essential tools that every business needs.Accounting software – accounting (including payroll), bookkeeping, taxationCRM Software - Customer Relationship Management SoftwareSales Tools - the process where a prospect commits to buying from youAccounting SoftwareAccounting is, as everyone knows, an integral part of operating any business. Accounting software helps you to make more efficient use of your time and facilitates the monitoring of cash flow, expenditure, tax filing and other essential business data. Keeping your books accurate and up-to-date is integral to smooth business operation. Customer Relationship Management SoftwareOne of the best ways to better understand your relationship with customers and to drive business growth is to use a CRM software tool in order to better analyse the ways in which your business interacts with its customer base. Small businesses are able to successfully manage customer relationships through the best CRM for small businesses. Sales ToolsA sales process refers to a series of repeatable steps a sales team takes to move a prospect from an early-stage lead to a closed customer.Links to some of the resources discussed in the podcast:ConvertKitAccounting Software for BusinessesSign-up for our monthly newsletter so you don't miss an episode (plus get access to extra resources).Support the showhttps://thebusinessbehindyourbusiness.com/Connect with us:Facebook LinkedIn Twitter Instagram

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