As digital agencies, we’re great at marketing our clients. Marketing ourselves? Not so much. Mark O’Brien, Chief Executive Officer at Newfangled, knows how this goes: our referral network starts to tap out, we have a blog(ish), maybe some social. We do the things, but not really in a meaningful or sustainable way. Mark saw this cobbler’s-children-have-no-shoes paradox back in 2015. At the time, the “too cheap to fire” intern turned CEO realized Newfangled needed to ditch 20 years of web development fast or perish. Going through the EOS Traction coaching program, Mark helped Newfangled to tai chi its way to discover its unique ability. Tune in to find out how you can uncover hard truths, market smarter and overcome your fear of changing out the plumbing while the water is still running.

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