He moved to a city where he knew no one, bought a roofing company that was already dead… and resurrected it. Twice.In this episode, you’ll learn how to build a profitable roofing business without being “the cheapest guy” on the bid sheet.Perfect for roofing contractors, home service business owners, and anyone tired of racing to the bottom on price.What You’ll Learn / HighlightsHow Chuck “accidentally” got into the roofing business after years as a truck driverThe crazy story of buying a shut-down roofing company and bringing it back to life (two times)Why chasing cheap clients almost guarantees burnout and failureHow he landed his first San Antonio roofing jobs using nothing but FacebookThe mindset shift that helped him say no to insurance fraud and underpriced workHow to choose (and keep) premium roofing clients who value quality over discountsDaily habits (3am wakeups, gym, 200+ miles walked) that keep his energy and focus highThe painful lesson of trying to “do it all” vs. partnering around your strengthsA simple exercise to figure out what you should stop doing in your businessChapters (Timestamps)00:00 – Intro & why his roofing story is so wild01:15 – How he “accidentally” got into the roofing business in 199804:38 – Moving states, opening branches, and the San Antonio opportunity08:22 – Buying a dead roofing company and starting over in a city with zero contacts11:50 – Living in the office, using Facebook, and landing the first few jobs16:40 – Why he refuses to be the cheapest roofer (and still wins the job)21:05 – Firing bad fit clients & shifting to a premium clientele25:33 – Saying no to insurance fraud and standing on ethics29:10 – How social media still drives most of his roofing leads32:45 – Keeping high energy: mindset, loss, and choosing positivity37:02 – 3am mornings, gym routine, and walking 200+ miles in a month41:30 – Shutting the company down, buying it back, and starting again45:18 – The #1 lesson: double down on your strengths, delegate your weaknesses49:05 – Practical advice for stuck business owners ready to scale52:10 – Where to find Chuck online & closing thoughts for builders and roofers

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