In this She Builds Nation Special episode, Stefanie Couch shares her journey as a women in construction, from growing up in her family's lumberyard to becoming a dynamic leader in the construction industry. She highlights the importance of branding and marketing in the sector, emphasizing the need for companies to tell their stories effectively. Stefanie also explores the transformative potential of AI technology in revolutionizing marketing and operations, highlighting its ability to enhance customer experience and provide a competitive edge. Additionally, she delves into her mission to empower women in construction through Build Women, sharing success stories and insights on promoting inclusion and innovation in the sector.

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