Most people think kindness is easy. It isn’t.In leadership, in family, in business — kindness costs you something. Time. Energy. Misunderstanding. Sometimes even authority.In this episode of The Build, I break down the real price of leading with kindness in a world that often rewards the opposite. I talk about the moments it would’ve been simpler to harden up… and why I refuse to lead that way.You’ll hear:The hidden trade-offs of being a kind leaderWhy empathy gets mislabeled as weaknessHow kindness actually creates clarity, not confusionThe long-term ROI of leading with conviction and heartThe moments that shaped the way I show up for my team, my family, and myselfIf you’re building something that matters — a company, a family, a life — kindness isn’t optional. It’s infrastructure.Listen in. Reflect. Build with intention.- JeffHave Feedback? Send me a Text!INSTAGRAMLINKEDIN

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