Ask yourself this question: Can I walk a prospect through the steps to take them from a complete stranger to a paying client?  This is what it means to have a sales process.  So much of the time, a prospect disappears because we haven’t done a good job of keeping them engaged, kept them moving through a process, and ultimately are making it up as we go along.  People aren’t stupid and they can sense instability and uncertainty a mile away.  In this episode, Bryan unpacks the steps in the process he teaches in his Sales Masterclass.

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