In today's episode I'm joined by Ashley Alderson from The Boutique Hub; The Boutique Hub helps independent retailers find the education, trusted community and wholesale partners they need to grow! Ashley tells us about • How the three types of retail content; "Branded Content", "Sales Content", and "Engaging Content", need to play together to fuel a winning retail marketing strategy. • How she is starting to see a cleanse of new retailers that rode the wave of the pandemic when it seemed easy but can't sustain their business as spending habits return to normal. • How brand communities, affiliating for other retailers and exploring beyond wholesale channels can help businesses build their own customer asset, their brand recognition and their real-world relationships. ---------- Show notes & transcript: https://www.buddyboss.com/podcast Watch this video episode: https://www.youtube.com/c/BuddybossWP Follow us: Insta: instagram.com/buddybosswp Fb: facebook.com/BuddyBossWP Twitter: twitter.com/BuddyBossWP

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