📧 Get Our Newsletter for Athletes Who Want to Build Their Brand at https://brolletts.comIn this episode of 'The Brolletts Podcast,' we sit down with Robert "Rob Hoop" Hooper, a college track athlete at Tennessee State who's become one of the biggest running content creators on social media while balancing elite athletics and academics.We dive into:🏃 Track & Field Content Strategy: How Rob built a massive following in a "minor sport" by focusing on authentic storytelling and community building📱 The Viral Formula: Breaking down his 1.7M view video and why low-effort, relatable content sometimes performs best🎥 Content Creation Process: His filming setup, voiceover techniques, and how he batch creates content during busy seasons💪 Balancing Three Priorities: The honest truth about managing elite athletics, academics, and content creation (spoiler: it's all about waves)🎯 Building Community Beyond Followers: How his 400-person Discord server creates deeper connections than any other platform💰 NIL Without the Big Sports: Proving that athletes in any sport can build sustainable income through authentic content📈 Long-Form Race Breakdowns: Why his 20-minute YouTube videos showcasing race analysis build the strongest brand loyaltyRob's journey from making WWE videos with his brother to becoming the go-to running creator proves that authenticity and consistency beat school size and sport popularity every time.🔥 Want More? Subscribe to The Brolletts Podcast for weekly insights:  ⁨@thebrolletts8253⁩  Follow Rob Hoop: Instagram: https://www.instagram.com/rob.hoop/TikTok: https://www.tiktok.com/@robhoopFollow The Brolletts:Instagram: https://instagram.com/thebrollettsTikTok: https://www.tiktok.com/@thebrollettsWhat's your biggest takeaway from Rob's approach to building community in a track & field? Drop a comment below!

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