On this episode of Sutherland Weston's The Briefcase, Shelley Sund, Vice President and Director of Client Services of Sutherland Weston, leads us down the rabbit hole of brand consistency. What makes a clean image? Why is it so important? Who else is doing this right...? Join us before the conspiracy board as we crack this case wide open… the case of The Red Thread! What You'll Learn Establishing a common theme between different parts of your brand increases the magic and reinforces your mission statement. Big brands like Disney or Dove use The Red Thread to reinforce their image and philosophy. You don't want to look like a garage sale: establishing a specialized theme is important to establishing success.

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