The Brief Bros.

Por: Creative Brief Workshops LLC
The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 28 years of experience.
172 episodios disponibles

Latest episodes of the podcast The Brief Bros.

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140: The iconic Uncle Sam. 08/11/2023
139: We reverse-engineer an ad from Band-Aid and write a creative brief. 01/11/2023
138: Our best look at a Best Buy brief from CPB. 25/10/2023
137: Gameboy brief 18/10/2023
136: Reviewing a creative brief by FCB for Dodge. 11/10/2023
135: Do creative briefs need to include deliverables? 04/10/2023
134: The Brief Bros discuss the famous Kiwi creative brief 27/09/2023
133: A conversation with Sarah Walker-Hall, Part 2: Examining the Kiwi creative brief 20/09/2023
132: A conversation with Sarah Walker-Hall, author of the famous Kiwi creative brief 13/09/2023
131: A conversation with Jess Saunders and Roh Kerr, recent SCA/London grads 06/09/2023
69. Writing a creative brief, Part 3. 30/08/2023
68. Writing a creative brief, Part 2. 23/08/2023
67. Writing a creative brief, Part 1. 16/08/2023
130: George Tannenbaum inspires an episode. 09/08/2023
129: Reverse engineering the brief for the classic BMW ”Ultimate Driving Machine” campaign. 02/08/2023
128: Introducing the Creative Brief Archive. 26/07/2023
127: Reverse engineering a brief from a classic Snickers Super Bowl spot. 19/07/2023
126: Reverse engineer a brief from ”I’m a Mac” campaign for Apple. 12/07/2023
125: A conversation with Berlin-based freelance strategist Baiba Matisone. 05/07/2023
124: What can we learn from a blank creative brief template? 28/06/2023
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