Welcome to another episode of The BreakThrough Podcast! I'm your host, Stephen Husted. Today, we're joined by a special guest, Sergio Rodriguez, a residential general contractor who has harnessed the power of social media to elevate his construction business. Let's dive into the discussion and explore the transformative role of social media in marketing, Sergio's journey, and valuable insights into real estate investment opportunities.

Takeaway 1: Leveraging Social Media for Business Growth
Sergio shares his journey of using social media as a marketing tool. Learn how he strategically posts daily updates, interacts with his audience, and generates leads, resulting in a substantial following of 20,000 followers in just three years.
Takeaway 2: Overcoming Insecurities and Building a Personal Brand
Discover how social media helps Sergio break through his initial apprehensions about going on camera. Sergio emphasizes the importance of showcasing the person behind the business, building authenticity, and setting personal goals to go on camera more often.
Takeaway 3: Real Estate Investment Strategies for Success
Sergio unveils lucrative real estate investment opportunities, emphasizing the ADU movement. Learn about purchasing a lot, constructing Accessory Dwelling Units (ADUs), and converting garages. Explore the lasting trend of ADUs, empowered by California's Assembly Bill 1038, opening new doors for investors.

Sergio's success is attributed to not waiting for the perfect opportunity but taking action. Join us again as we continue to unravel industry insights and success stories. Connect with Sergio Rodriguez on Instagram: @integrumgc and explore more about Integrum General Contracting at integrumgc.com.
Thank you for tuning in! Don't forget to subscribe and share The BreakThrough Podcast for more enriching discussions. Follow us on Instagram @stephenhusted and on YouTube here.

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