Text a question to Victoria!In this episode of The BrandWell Podcast, I interview the incredibly talented, Steph Weber. Steph is a marketing strategist, brand coach, and owner of The Weber Co, where she works with entrepreneurs to build revolutionary brands that disrupt their industry and make massive impact.Today, we take a deep dive into a critical piece in any marketing strategy - identifying your audience avatar (AKA your dream client).Steph  breaks down the 3 different problems buyers face- internal, external, and philosophical- and helps us understand why we have to dig deep into these problems in order to effectively tap into the pain points of our target audience when developing a marketing strategy for our brand. For full show notes, head to https://www.brandwelldesigns.com/thepodcast/. Episode Links:Meet Steph's audience Avatar, KateSave 50% off your first year of HoneybookFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

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