Kuli Kuli: Turning a Superfood into a Mainstream Category

07/05/2025 31 min Temporada 1 Episodio 7

Listen "Kuli Kuli: Turning a Superfood into a Mainstream Category"

Episode Synopsis

Lisa Curtis is the founder and CEO of Kuli Kuli. What started as a Peace Corps project quickly evolved into one of the leading superfood brands in the market, driven by a commitment to economic empowerment and sustainability.We discuss how Kuli Kuli introduced moringa to mainstream consumers, built a global supply chain from the ground up, and navigated the challenges of scaling a mission-driven brand in the competitive CPG landscape.