In this episode of The Brand ON! Show, Brandon Coleman Jr teams up with business strategist Michael Neeley to break down what most entrepreneurs miss: branding without strategy is just noise. They dive into solopreneurs, rebranding for scalability, and how over-branding can kill your message. From exit strategies to podcast cover designs, this is a masterclass in building a business that lasts. The biggest takeaway? If you’re branding without clear objectives—or holding onto a name that doesn’t serve you—it’s time for a change. Drop the ego, use common sense, and turn your Brand ON!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexOrder Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: [email protected]: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Connect and Follow Michael NeeleyMichael Neeley is a seasoned podcasting expert with a diverse background. As a 7-figure entrepreneur, Michael speaks around the world mentoring and training visionary entrepreneurs. He is also the founder of The Infinite List – the #1 Lead-Generation and List-Building Membership Community in the World, and a highly trusted resource in the industry. Infinite List, Lead- -Generation on AutoPilot, When branding matters and when it does not.Website: https://infinite-list.com Facebook: https://www.facebook.com/MichaelKNeeley/   YouTube: www.youtube.com/@Infinite-List247 Twitter: https://twitter.com/MichaelKNeeley LinkedIn: https://www.linkedin.com/in/neeleymichael/ __________Transcript (with chapter marks)00:02:35 Foundation of a BrandBrandon Coleman Jr:  If your strategy is out of whack, I don't care how good your brand is, it's worthless.00:08:25 Everything Has an ObjectiveMichael Neeley: One of the things that I do as a business strategist is I always tell people, what is the objective of every little thing you do, it has an objective. 00:16:27 Your Ego May be Deariling Your BrandMichael Neeley:  Sometimes people's egos get involved, and they like to think that they're more well-known than they really are… Who are you preaching to? Are you preaching to the choir? Are you preaching to an audience that has never heard of you?00:27:33 Be of Service to Succeed Michael Neeley:  When it’s your own business—and I get it, there are those out there who are just in it to get rich quick, trying to make a buck, and they're not here to serve or be of service in the world, amen—but we’re here to be of service. We love what we do. We love our clients. And our business is our life, too.

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