In this hard-hitting episode, we expose the fundamental flaw in how brands select marketing agency partners. The marketing landscape has shifted dramatically – what was once a choice between one or two specialized partners has become a crowded marketplace with hundreds of agencies competing for your business.The result? A dangerous race to the bottom on pricing that's creating a false economy for brands seeking growth.We break down real agency economics with unfiltered transparency, revealing exactly what happens when you're offered four team members for just $4,000 monthly. The math doesn't lie: with junior media buyers costing $65,000 annually plus burden costs and agencies needing 20% margins to survive, your "bargain" partnership means you're getting roughly 10% of each team member's attention – about four hours monthly. Can someone transform your business in four hours a month? The answer should concern every growth-focused founder.P.S. We’re also sharing some foolproof vetting questions to help you avoid getting stuck in a bad agency relationship. Don’t miss out!Key Takeaways:00:00 Intro 01:57 You get what you pay for03:34 Understanding agency economics 13:24 The reality of low-cost agencies20:19 How to evaluate agencies 25:21 Outro Additional Resources:👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=63👉 Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=podcast&utm_medium=audio&utm_campaign=63👉 Claim Your FREE Business Audit Today: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=63👉 Book Your FREE Growth Call Now: https://www.kynship.co/contact-us?utm_source=podcast&utm_medium=audio&utm_campaign=63Follow us on X:👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond! 🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

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