Black Friday is coming… and with it, the pressure to discount, promote, slash prices, and “join the hype.” But here’s the truth no one talks about: you don’t owe the market a discount.
In this episode, we dive deep into the very real pressure small business owners feel during sale season — and the financial consequences of discounting without strategy. We unpack how discounts actually affect your cash flow, why higher volume doesn’t always mean higher profit, and how easy it is to get stuck in a cycle that trains your customers to only buy when things are on sale.
And then we flip the script.
Because some of the strongest, most respected brands in the world — Apple, Tiffany & Co., and countless premium businesses — don’t discount. Not for Black Friday. Not for Christmas. Not because “everyone else is doing it.”
They know their value.
They protect their margins.
And they lead instead of reacting.
This episode will help you do the same.
Whether you do want to run a promotion or you’re feeling the pressure to follow a trend you’re not financially comfortable with, this conversation will give you the clarity and confidence to make decisions based on your cash flow — not on noise, fear, or comparison.
You’ll walk away knowing:
– The true impact discounts have on your margins and cash flow
– Why “more sales” doesn’t automatically mean “more profit”
– How to design promotions that add value without draining your bank account
– When discounting makes sense… and when it doesn’t
– Why you’re allowed to say NO to sales-season pressure
– How to opt out of discount culture without losing customers
If you’ve ever felt like you should discount “because it’s Black Friday,” this episode is going to be a game-changer. Listen in, take a breath, and run your business on your terms — not the discount calendar.

Ver todos los episodios