Episode 123: Coco Sellman & A Force for Good: Empowering Women to Lead High-Impact, High-Growth EnterprisesABOUT COCOCoco Sellman believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and advisor, Coco’s book, A Force for Good, reveals a roadmap for women to lead high-impact, high-growth companies. A Force For Good, empowers visionary women founders to amplify impact, scale, and profit in their businesses. Authored by 5X founder Coco, the book offers a roadmap that inspires societal change through women-led enterprises.CONVERSATION HIGHLIGHTSHow writing a book can be a healing endeavor.Wanting a different life for yourself than the rest of your community.Seeking out your people, tribe, and place in the world.The connection between science and business.The "should do" thing.Making money vs. purpose and making the world better.The appeal of working with founders."This doesn't have enough purpose for me."Wanting to play the game of business while doing good.What Coco says for the first time here.What it is that has a multiplying positive effect."...work of self-trust has been my life's work."Imposter Syndrome."...when I'm anchored by my own clarity, my own wisdom, then I know what to dowith all the information in the world."How inequity happens.The MAIN QUESTION underlying my conversation with Coco is, How are youunapologetically working in your purpose?FIND COCOLinkedIn: https://www.linkedin.com/in/cocosellman/LinkedIn Business:  https://www.linkedin.com/company/a-force-for-good-businessTwitter: https://twitter.com/ForceForGoodBizFacebook: https://www.facebook.com/AForceForGoodBusiness/Instagram: https://www.instagram.com/aforceforgoodbiz/YouTube: https://www.youtube.com/channel/UCyEBYzf332YRsivx-HntmxwSubstack: https://cocosellman.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=substack_profileLinkedIn – Full Podcast Article: https://www.linkedin.com/pulse/episode-123-coco-sellman-force-good-empowering-women-john-m--emgxf/?trackingId=NzqTZSDlQ0eOjhuQHo1UiQ%3D%3DCHAPTERS00:00 - The Book Leads Podcast – Coco Sellman00:58 - Introduction & Bio03:43 - Who are you today? Can you provide more information about your work?07:37 - How did your path into your career look like, and what did it look like up until now?14:53 - Coco's switch from scient to business.28:57 - The power of purpose in Coco's life and work.33:31 - How does the work you're doing today reconcile to who you were as a child?43:14 - What is your super power?46:41 - What does leadership mean to you?48:20 - Can you introduce us to the book we’re discussing?55:31 - What's changed in you in the process of writing this book?01:04:29 - Why the book was written for women.01:09:28 - What’s next for your writing?01:12:53 - What book has inspired you?01:24:48 - What are you up to these days? (A way for guests to share and market their projects and work.)This series has become my Masterclass In Humanity. I'd love for you to join me and see what you take away from these conversations.Learn more about The Book Leads and listen to past episodes:Watch on YouTubeListen on SpotifyListen on Apple PodcastsRead About The Book Leads – Blog PostFor more great content, subscribe to my newsletter Last Week's Leadership Lessons, if you haven't already!

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