In this episode, Jen Kinal discusses how to plan content as a CEO with intention and systems, aligning marketing efforts with business goals to avoid burnout and achieve a freedom-based lifestyle. She also recommends tools like the Bold Marketing Calendar, Canva Pro, and Later to streamline content creation and scheduling.What to Expect in This Episode:Content Creation & Marketing StrategySystems & AutomationGoal Setting & VisionContent PillarsDigital Product GrowthTarget Audience & AlignmentKey TakeawaysPlan Content Strategically: Approach content creation with a CEO mindset, aligning it with overall business goals to maximize impact and avoid burnout.Prioritize Systems and AutomationFocus on Key Goals: Identify and prioritize key business goals (e.g., conference promotion, podcast growth, digital product sales) and create content that directly supports these objectives.Build Authority and Trust: Create content that establishes authority, builds trust with the audience, and nurtures them towards becoming aligned leads.Create a Freedom-Based Business: Design your business and marketing efforts to support a freedom-based lifestyle, allowing for flexibility, travel, and time for personal pursuits.Resources:Bold Marketing Calendar: A Trello-based marketing system designed to simplify and organize marketing efforts.Canva Pro: A design tool used for creating branded content, including graphics for social media, emails, and presentations.Later: A social media scheduling app used to automate posting across various platforms.Gruppo Nutrition: A protein shake that the speaker uses.Connect with Host Jen Kinal:Instagram: https://www.instagram.com/jenkinal/Website: https://jenkinal.com/Facebook: https://www.facebook.com/jenkinalcreativebrandLinkedIn: http://www.linkedin.com/in/jenniferkinalBe a Guest on the Bold Entrepreneur Podcast:Have a story to share? Reach out to be a guest on the Bold Entrepreneur Podcast. We’d love to hear from you! Connect with us and let’s grow, learn, and thrive together.Stay Bold and Dream Big!Intro and Outro music credit to Mikhail Smusev and Pixabay Hosted on Acast. See acast.com/privacy for more information.

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