Jonathan Heiliger, Founder and General Partner at Vertex Ventures: The Winners to Pick in a Recession

07/09/2022 54 min Episodio 19

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Episode Synopsis

Jonathan Heiliger, Founder and General Partner at Vertex Ventures
If you've read "The Hard Things About Hard Things," you're already familiar with Jonathan and his work. We ask the prolific B2B operator and investor how to pick startups and industries in a down market. He explains how to look at public comparables, determine whether you're a profit center or a cost center, and why the cloud may be your best bet.
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