In episode 09 of The Black Box of Media Podcast, discover the high-level strategies to mastering full-funnel marketing with this expert blueprint. Join Aleisha McCall and Shaun Briggs, Specsavers' Director of Marketing Planning ANZ, as they reveal actionable insights to boost profitability, drive business growth, and achieve smart targeting. Packed with expert tips on creative consistency, omni-channel decision-making, and continuous optimisation strategies, this episode provides a roadmap to make media work harder for your business. Discover how staying true to proven campaigns like "Should’ve Gone to Specsavers" delivers lasting results while balancing metrics and innovation. Learn how to align your ad budget with strategic benchmarks, leverage automation and AI for smarter media planning, and ensure seamless customer experiences online and offline. Whether you're a CMO, marketing manager, or business owner, these insights will transform the way you think about marketing.Ready to take your campaigns to the next level? Hit subscribe, leave a review, and share your biggest takeaway. Keep pushing boundaries and driving growth with smarter marketing strategies.#mediaadvertisingstrategies #marketingmeasurementtechniques #mediabuyertactics #brandperformancemetrics #marketinginsightsCHAPTERS:00:00 - Intro01:00 - Welcome Shaun Briggs03:09 - Longevity of Specsavers Campaign07:29 - Stick or Twist Decision Making09:29 - Knowing When to Expand a Campaign10:15 - Leveraging Existing Assets for Results14:42 - Metrics to Track at Funnel Stages19:34 - Aligning Media with Funnel Stages22:40 - Holistic View of Marketing Mix25:22 - Understanding Friction in Marketing31:00 - Balancing Intuition and Data in Marketing36:40 - Discipline in Execution of Marketing Strategies38:30 - Using AI in Media Buying42:00 - Advice for CMOs in Marketing48:00 - Consistent Performance in Media Environments49:51 - Meeting Immediate Needs in Marketing51:37 - Playing the Long Game in Marketing55:19 - OutroFor more resources, click here for the podcast episode page. And if you're ready to make your business work harder for you, schedule a Power Session with Black Box of Media host, Aleisha McCall. This 45-minute call will give you clear, custom strategies to grow your business fast. Learn what drives high-performance media. Subscribe and visit The Black Box of Media page to start turning these insights into action.

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