In this episode, we welcome Matt Brenner, founder of Double Your Dojo, an organic marketing agency for martial arts schools.  Matthew introduces the 'Triangle Codex', a three-step system designed to help martial arts schools attract students without relying on ads. You can learn about Matt online at the links below: ⁠@blackbeltbrenner_⁠⁠www.doubleyourdojo.com⁠Matt emphasizes the role of martial arts in personal development. We touch on parenting styles, the relevance of therapy, and the unique challenges martial arts school owners face. Chapters00:00 Introduction to The BizJitzu Podcast00:30 Meet Matt Brenner: Founder of Double Your Dojo01:34 The Black Belt Business Academy Explained03:03 The Journey from Karate to Jiu-Jitsu05:14 Overcoming Shyness Through Martial Arts08:40 The Importance of Being Uncomfortable09:09 Gentle Parenting vs. Tough Love12:40 Navigating Parenting Challenges19:09 The Role of Therapy in Modern Parenting20:25 Jiu-Jitsu as a Form of Therapy22:32 Genetics and Jiu-Jitsu Performance24:25 Applying Karate Principles to Jiu-Jitsu26:04 The Path to Becoming a Martial Arts Instructor30:16 The Impact of a Single Conversation32:36 Finding Success in Martial Arts Business34:32 The Turning Point: Enrolling 29 Students39:18 The Triangle Codex: A Sustainable Growth Strategy42:02 Mass Enrollment: Selling One to Many48:28 Building Rapport: Pre-Event Communication54:14 Creating Irresistible Offers: Scarcity and Urgency01:00:41 The Art of Listening: Effective Sales Techniques01:12:04 Understanding Client Objections and Guarantees01:15:44 The Importance of Action-Based Guarantees01:16:25 Universal Principles in Business and Marketing01:17:32 Building a Sales Funnel for Success01:18:51 The Role of Marketing in Business Growth01:21:23 The Risks of Rapid Growth in Business01:22:14 Rapid Fire Jiu-Jitsu Questions01:25:00 Navigating Clickiness in Martial Arts Schools01:27:40 Sales Process Insights from a Consumer Perspective01:34:40 Advice for Martial Arts Academy Owners01:35:45 Connecting with Matthew BrennerKeywordsmartial arts, jiu-jitsu, business coaching, parenting, therapy, confidence, entrepreneurship, organic marketing, self-defense, personal growth, martial arts, student enrollment, organic marketing, sales techniques, fitness industry, business growth, communication strategies, customer rapport, marketing strategies, sustainable growth, client objections, action-based guarantees, business principles, sales funnel, marketing, rapid growth, jiu-jitsu, martial arts schools, sales process, academy ownersDr. Archie's Groundwork Chiropractic is officially open and servicing clients. Book your next appointment using the links below! IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@groundworkchiropractic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ W: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.groundworkchiropractic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The BizJitsu Podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠⁠Union Staffing Group⁠⁠⁠⁠⁠⁠⁠⁠⁠, a full-service boutique recruitment firm that unites great companies with high-performing sales, marketing, and operational talent. Follow us on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@BizJitsu_Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠@vincepacleb⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠@archie_d⁠ane⁠⁠⁠⁠

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