Welcome back to another exciting episode of The Birth Geeks! Today, hosts Dr. Robin Elise Weiss and Dr. Hillary Melchiors are joined by the insightful Darcy Sauers, a seasoned doula and business expert, for a deep dive into the intricacies of running a successful birth-related business. In this episode, we'll explore strategic blogging to attract local clients, the critical role of consistent thank-you campaigns, and the importance of tracking referral sources to make evidence-based business decisions. Darcy and our hosts will share valuable tips on managing data efficiently without feeling overwhelmed and discuss the vital aspect of treating doula work as a business to avoid burnout. We'll also delve into the power of search engine optimization (SEO) for local searches and maintaining control over your digital assets, given the limitations and risks of relying solely on social media platforms. Plus, we'll touch on creative content strategies, social media analytics, and Darcy's passion for making marketing analytics accessible and less intimidating. To wrap it up, we venture into the lighter side with fun "Would You Rather?" questions and share a touch of personal connection and excitement about future conferences. This episode is packed with insights to help you harness analytics, connect more meaningfully with your audience, and sustain a long-term, thriving practice. So tune in and get ready to geek out on all things birth and business!

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