Keywords: DJing, Hip Hop Studies, Literacy, Writing, Sound Studies. Dr. Todd Craig is the Marks Family Senior Director of the Marks Family Center for Excellence in Writing at the University of Pennsylvania. His research interests lie at the intersection of writing and rhetoric, sound studies, and Hip Hop studies. He is the author of “K for the Way”: DJ Rhetoric and Literacy for 21st Century Writing Studies, which received the 2024 David H. Russell Award for Distinguished Research in the Teaching of English from the National Council of Teachers of English, the 2025 Advancement of Knowledge Award from the Conference on College Composition and Communication, and an Honorable Mention for the 2025 Outstanding Book Award from the Rhetoric Society of America. Visit thebigrhetoricalpodcast.weebly.com and follow @thebigrhet.

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