We know the global population is rapidly ageing. We know longevity scientists are busy developing restorative treatments as they redefine ageing as a disease. It’s that medical model of steady decline that gallops to mind when we think of design for older people. It’s all panic alarms, stairlifts and mobility scooters.Designers shoot past The Big Middle years, 40s through 70s, to dependency and frailty before death. The shiny new version of the UK's Design Age Institute is tasked with moving the design of products and services beyond the cliches and the stigma of growing old. Colum Lowe is its director. Georgie Lee is responsible for building community. We spoke in London. LinksDesign Age InstituteThis Age ThingScooter for LifeColum on TwitterGeorgie on TwitterSupport The Big MiddleSponsorDonate for a dedication Follow The Big MiddleWebsite I Twitter I Facebook I InstagramHosted + produced by Susan FloryMusic: “Beautiful Day” by Sahin Koc 

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