The Big Impression

The Big Impression

Por: The Current
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
137 episodios disponibles

Latest episodes of the podcast The Big Impression

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Brilliant Earth’s Lisa Perlmutter on resonating with Gen Z values 10/05/2023
Sling SVP Ajinkya Joglekar on humanizing data 03/05/2023
Edward Jones' Tim Rea shares his advice to young marketers 26/04/2023
Kroger’s Cara Pratt on the unexpected value of knowing your audience’s grocery preferences 19/04/2023
Cicis Pizza’s Stephanie Hoppe on bouncing back from bankruptcy 12/04/2023
Zulily’s Denise Jaeschke on simplifying shopping for moms 01/03/2023
Haleon’s Katie Williams compares marketing to the scientific method 22/02/2023
Mint Mobile’s Aron North explains why failure is the key to success 15/02/2023
Hyundai’s Angela Zepeda on shattering the glass ceiling 08/02/2023
REI’s Vivienne Long on purpose-driven marketing 01/02/2023
T-Mobile’s Kari Marshall compares telecom competition to an episode of ‘Game of Thrones’ 25/01/2023
Johnson & Johnson's Nate Notwell on venturing into retail media 18/01/2023
Dollar General’s Chad Fox has a mission to serve small towns 11/01/2023
Microsoft’s Kathleen Hall on the advantage of sitting out of the upfronts 04/01/2023
Ally Financial’s Andrea Brimmer on competing against ad spend as an underdog 31/08/2022
DraftKings’ Stephanie Sherman on using data to zero in on states with legalized sports betting 24/08/2022
Match Group’s Melissa Mobley and Mekanism’s Jason Harris on the art of bold, provocative ads 17/08/2022
IAB CEO David Cohen believes ‘the future of video will be streamed’ 10/08/2022
Campbell’s Marci Raible on why ‘Not all data is created equal' 03/08/2022
Senate Leadership Fund’s Billy McBeath and Bully Pulpit Interactive’s Mike Schneider sound off on political ads from across the aisle 27/07/2022
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