The Big Impression

The Big Impression

Por: The Current
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
137 episodios disponibles

Latest episodes of the podcast The Big Impression

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Intuit’s Dave Raggio on creating a media network for small businesses 29/05/2024
Las Vegas Raiders’ Kristen Banks on marketing to old and new fans alike 22/05/2024
NBCUniversal's Alison Levin on strategic audience buying, the power of brand storytelling and the Paris Olympics 15/05/2024
Hearst Newspapers’ Michael Irenski on the value of local journalism, keyword blocklists and Popeye 08/05/2024
Ford’s chief futurist imagines how AI could grow the relationship between drivers and their cars 01/05/2024
How MLS plans to capitalize on 2026 World Cup fever 13/03/2024
CMO Laura Jones on the final frontier of Instacart’s retail media ambitions 06/03/2024
BBDO on why marketing needs humor 28/02/2024
On chocolate and politics: What CPG brands and political campaigns have in common 21/02/2024
AARP on combatting ageism in marketing 14/02/2024
Booking.com’s Arjan Dijk on how brands can’t ignore sports if they want to be part of the zeitgeist 07/02/2024
Moderna’s Kate Cronin on turning a pandemic hero into an everyday hero 31/01/2024
White Castle on maintaining itself as a pop culture icon 24/01/2024
Hilton’s Mark Weinstein on driving loyalty and inspiring wanderlust 17/01/2024
Tubi’s Nicole Parlapiano on sustaining growth after virality 10/01/2024
Activision Blizzard’s Jonathan Stringfield on creating for the unseen gamer 06/12/2023
State Farm’s Alyson Griffin’s policy: Meet customers at every life stage 29/11/2023
NFL's Marissa Solis on how she’s helping the league find new meaning in legacy 15/11/2023
Zillow’s Beverly Jackson on bringing real estate marketing closer to home 08/11/2023
VML CEO Jon Cook wants more creativity while advertising on streaming platforms 01/11/2023
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