The Big Impression

The Big Impression

Por: The Current
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
134 episodios disponibles

Latest episodes of the podcast The Big Impression

Mitsubishi’s Kimberly Ito on how a challenger brand punches above its weight 10/12/2025
Kate Wik, the CMO of Las Vegas, on marketing an iconic city 03/12/2025
Formula 1’s Emily Prazer on revving up American enthusiasm through an ‘always-on dynamic’ 19/11/2025
Peggy Roe on redefining the travel journey — from loyalty to living a life well-traveled 12/11/2025
Godiva’s Ahad Afridi on marketing chocolate as an everyday indulgence 29/10/2025
The Guardian’s Sara Badler on promoting journalism that’s “global, independent and free” 22/10/2025
Michael Rubenstein on Building Firsthand, AI, and the Future of Ad Tech 15/10/2025
Samsung’s Allison Stransky on the future of AI in the home — and beyond 01/10/2025
Nestlé’s Antonia Farquhar on why KitKat and F1 joined forces 24/09/2025
Roku’s Sarah Harms on building the future of CTV advertising 17/09/2025
People Inc.’s Jonathan Roberts on the untapped power of content 10/09/2025
Spotify’s Brian Berner on the ‘untapped’ potential of audio 27/08/2025
State Farm’s Patty Morris on pulling off an NFL crossover in less than two days 13/08/2025
Diageo’s Sophie Kelly on why great brand-building starts offline 06/08/2025
Kinective Media’s James Rothwell on United’s sky-high media ambitions 30/07/2025
Unilever’s Ryu Yokoi on Dove’s sweet-smelling campaign 23/07/2025
SAP’s Tim Hoppin on why emotional storytelling belongs in B2B 16/07/2025
Valnet’s Ji Heon Kim on how the publisher encouraged users to authenticate themselves 19/06/2025
Gallo Winery’s Amy Lund on bringing wine to the NFL 11/06/2025
CNN International Commercial’s Rob Bradley on evolving a legacy media company 04/06/2025
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