How entrepreneurs know when it’s time to pivot

11/09/2025 24 min
How entrepreneurs know when it’s time to pivot

Listen "How entrepreneurs know when it’s time to pivot"

Episode Synopsis

Going from Wall Street to wellness wasn’t easy - but this CEO proves it’s possible.

This week on The Big Idea with Elizabeth Gore, Apothékary CEO and founder Shizu Okusa joins the show to answer the question: How do I navigate a career pivot? Okusa — who got her start working in finance on Wall Street — decided to overhaul her career and pivot to entrepreneurship in the wellness sector. Okusa and Gore discuss what it takes to enter this growing industry and the many pivots she faced personally and professionally on her journey.

Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.

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Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.