If you’ve ever wondered why alcohol cravings can feel so powerful or why breaking habits is so tough, this episode is for you.In this special summer mini-series of the Big Drink Rethink, Anna Donaghey recaps essential brain science insights from past episodes and breaks down how simple psychology can empower your sober-curious journey through the summer.Anna revisits some of the podcast’s most powerful, brain-based insights from understanding why our cravings aren’t a sign of weakness, to simple tips for outsmarting decision fatigue, and the magic of neuroplasticity. Anna breaks down the core motivations driving our drinking habits and shows how small tweaks in our routines can create lasting, meaningful change.Here are the highlights: 00:00 Introduction06:25 The brain seeks pleasure and avoids pain to ensure survival08:15 Humans prefer familiar habits to conserve brain energy13:05 Habits aren't about the substance but the brain's expectations; altering routines can change this14:11 Alcohol creates an artificial high with negative consequences20:50 Alcohol hinders decision-making, creating a negative cycle24:04 Emotional sobriety involves facing and staying with feelings without using alcohol as an escape27:58 You can change and evolve with your decisions. 🏆Please vote for The Big Drink Rethink in the ITV bCreator Awards 20251. Click on the link below2. Pop in your email3. Select I’M A SUBSCRIBER / FOLLOWER4. Select CREATOR SHORTLIST 5. Hit SUBMIT YOUR VOTE6. Scroll down to the Podcast bCreator category and vote for THE BIG DRINK RETHINK Here’s the link:🔗 https://www.bcreator.co.uk/awards/🔗 Get the free SUN Framework toolkit and all our resources from: https://www.thebeliefscoach.comIf you’re a mum wanting to explore your relationship with alcohol, join ‘Mummy Doesn’t Need Wine’ here: https://www.facebook.com/groups/mummydoesntneedwineAnna’s group coaching community ‘Unstuck!’ helps identify your alcohol ‘stories’ and beliefs, breaking the cycle of alcohol and all the shame that goes with it. For more information and to find out how to join, please follow this link: Unstuck! community informationTo further explore your relationship with alcohol, check out Anna’s self-guided programme, The Big Drink Rethink Experiment:  https://www.thebeliefscoach.com/the-big-drink-rethink-experimentAnd apply the code POD99 to purchase for just £99 as a podcast listenerIf you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee:https://buymeacoffee.com/bigdrinkrethinkAbout the host Anna:Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences,

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