Listen "Consumer Adoption Survey"
Episode Synopsis
The Best Friends 2021 Lifesaving Dataset showed that over the last year, adoptions did not keep pace with the increase in the number of cats and dogs entering shelters. Unfortunately, that trend has continued into 2022, and with many around the country experiencing the same issues, transports are happening less frequently, adding to the strain on animal shelters.We wanted to learn more about the public’s attitudes towards pet adoption during this turbulent time. Have we hit a national saturation point of pet ownership? Are external factors like the economy and housing issues to blame? For those who still want to add a new pet to their family, where are they acquiring them from?To find out more, Best Friends Animal Society commissioned a survey and gathered insights from hundreds of members of the public who considered acquiring a pet or did acquire a pet in the past 12 months.This week we sit down with the director of strategy and network operations for Best Friends, Bethany Heins. She shares the results, and we discuss how to use the insights to ensure you’re maximizing your adoptions.Check out the survey results and access the full analysis: https://network.bestfriends.org/research-data/research/consumer-adoption-surveyVisit the website for episode 119 of The Best Friends Podcast: https://network.bestfriends.org/proven-strategies/best-friends-podcast/best-friends-podcast-ep-119
More episodes of the podcast The Best Friends Podcast
Capacity Crisis Marketing
28/09/2023
Getting caught up with Marc Peralta
14/09/2023
Shelter Pet Data Alliance
04/05/2023
Time for a language checkup!
20/04/2023
Preparing for emergencies
06/04/2023
Virtual dog training w/ Goodpup
09/03/2023
Esther Neonatal Kitten Alliance
09/02/2023
Building better boards (rebroadcast)
26/01/2023
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.