Interested in taking a relationship-driven, high-integrity approach to sales that’s based on building authentic connections with your leads? This episode is for you!I’m chatting with Madalynne Rose Americano, co-founder and CEO of Authentic Connection Media, about selling in the DMs through genuine, human-to-human conversations. Not only is this an incredibly effective sales strategy, but it’s also a surefire way to ensure your prospective clients feel safe, comfortable and at ease with you – NO pushy, sleazy sales here!We recorded this episode LIVE in my private Facebook group, Coaching With Impact, and toward the end of our chat, we answered a few questions from those in attendance – you’ll definitely want to hear our answers, so be sure to listen to this one in its entirety!In this episode, Madalynne and I cover:The Client Attraction 101 3-Day Workshop: https://bit.ly/3sDexpL [1:20]Madalynne’s entrepreneurial journey [6:40]The importance of building relationships and connecting with your audience when it comes to sales [9:15]Using authentic conversations to build relationships while also putting out high-value content that positions you as an expert [13:45]Where to begin if you’re trying to work up the courage to reach out to someone online [17:45]Detaching from the goal of making a sale when DMing a prospective client and seeing the conversation as an opportunity to connect [20:00]Why you shouldn’t try to sell out of desperation [24:30]Using your sales skills to direct your lead to convert to a client when appropriate [26:00]Initiating a conversation with someone you’ve never spoken to but follows you and/or engages with your content [30:00]Finding conversation starters to break the barrier of communication [33:00]Understanding an initial “no” doesn’t necessarily mean someone will never work with you [37:25]How believing in your services/products and expertise helps you form more genuine connections with prospects [39:00]Respecting someone’s “no” and following up with potential clients in both direct and indirect ways [40:55]Playing the long game [45:10]The long-term impact DM sales conversations can have when you build relationships and show you care [48:00]Embracing the reality that becoming a coach or any type of entrepreneur REQUIRES you to be good at sales [50:00]Selling in DMs on platforms other than Instagram [54:30]Getting on a sales call after DMing: Yay or nay? [58:05]Advice for new coaches who want to build a targeted audience on social media and connect with leads [1:02:45]Overcoming objections without pushing too hard [1:09:40]Contact info for Madalynne + Authentic Connection Media: https://www.instagram.com/madalynne_rose, https://www.instagram.com/authentic.connection.media/Madalynne’s freebie, High-Ticket Lead Generation System: https://bit.ly/34dzfTSAuthentic Connection Media’s DM Sales Academy waitlist: https://bit.ly/3ILAvgaConnect with Lynette:Instagram: https://www.instagram.com/lynettemariehCoaching With Impact Facebook group: https://www.facebook.com/groups/coachingwithimpactFitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/

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