A strong, robust brand is ESSENTIAL for getting clients in the online coaching space – without one, you’re setting yourself up for failure (in other words: you WILL lose out on clients to other coaches who *have* built their brands).If you’re thinking, “OMG, I’m a coach and I’ve never even thought about my brand,” don’t panic – after you listen to this episode, you’ll know EXACTLY what to do to cultivate + grow a brand that accurately reflects who you are + what you stand for.Along with sharing a peek behind the curtain into how I’ve created MY brand over the past several years, I’m also helping you avoid common mistakes that many coaches make as they work to establish and refine their brands.Looking for additional assistance with leveling up your brand (and your income)? A few seats are open in The Wellness CEO Mastermind, my 6-month program for established online health, fitness + wellness coaches ready to scale to $10k+ months. Scroll down to the end of the show notes for the link, or DM me on Instagram @lynettemarieh if you’re interested – I’d LOVE to tell you more about it!In this episode, I cover:The difference between your business and your brand [4:10]Why building a strong, deliberate brand will help you grow your lead pool and get more clients as an online coach [6:00]Your brand’s function as the personality of your business [9:15]What holds people back from creating or growing their brand on social media [10:45]The advice I gave a former client to help her strengthen her brand (and how I applied this advice in the past) [13:50]Why the elements that make up your brand don’t have to be cool or unique [18:00]Feedback from my clients regarding why they chose me as a coach and why it reinforced what I know to be true about branding [19:25]The danger of trying to create a more user-friendly version of yourself as you develop a brand personality [22:05]Creating a brand that embraces who you are + your values so it can reflect back upon your business and attract the RIGHT people [24:25]Why I believe developing an authentic, powerful brand is THE way to edge out your competition in the online coaching space [26:30]What to do if *you* are ready to strategically grow your brand + scale your coaching biz to $10k+ months [29:55]Connect with Lynette:Instagram: https://www.instagram.com/lynettemarieh Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact Fitness Coaching Business Accelerator: https://fcbaprogram.comThe Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

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