In the latest episode of the Behavioral Design Podcast, we are thrilled to have Heather Cole-Lewis, a renowned Behavioral Epidemiologist and Health Equity Clinical Scientist at Google. Heather is best known for her groundbreaking Big E, little e framework in the realm of digital health interventions.
Join us as we dive into an engaging discussion with Heather about the intricacies of engagement in digital health interventions, including a deep dive into her Big E, little e model. Heather shares her unique insights on redesigning a product we all use on a daily basis, demonstrating a targeted approach that considers factors such as a person's background, goals, and specific context.
We also explore the challenges of addressing health disparities and the importance of a more equitable approach to intervention development. Finally, Heather enlightens us on the significance of making a strong business case for behavioral science. This episode promises to be a captivating listen for anyone interested in digital health, behavioral science, and creating equitable solutions.
Relevant links

Connect with Heather on ⁠LinkedIn⁠
Read her ⁠research paper on Big E vs Little e framework⁠
Read her latest paper on how ⁠Large Language Models Encode Clinical Knowledge⁠
Support the podcast by joining ⁠⁠Habit Weekly Pro⁠⁠ 🚀

The song used is ⁠⁠Murgatroyd by David Pizarro.⁠⁠⁠⁠ ⁠⁠
Get in touch via ⁠⁠[email protected]

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