How do you inspire a community to take ownership of their health?If you ask Kristen Cerf, the secret lies in hiring staff from the community you serve and connecting people with the resources they need to improve their health.Kristen is President and CEO of Blue Shield of California Promise Health Plan, where she is responsible for ensuring access to quality care for Blue Shield Promise’s 530,000 Medi-Cal members in Los Angeles and San Diego counties.Under Kristen’s guidance, Blue Shield Promise has delivered several initiatives improving access to and availability of person-centered care to California's underinsured, low income and medically underserved populations.On this episode of The Beat, Kristen joins host Dr. Jessica Shepherd to discuss the future of grassroots efforts to promote health care in the community.Kristen explains how Blue Shield Promise helps members navigate the complexities of the Medi-Cal system, leveraging community health advocates to build health literacy and improve patient outcomes.Listen in for insight using data to provide support based on need and learn how Kristen’s team works with providers, community-based organizations and other nonprofits to better serve Blue Shield Promise members.Topics CoveredHow being a nonprofit organization benefits Blue Shield of California Promise Health PlanWhy a grassroots approach inspires communities to take ownership of their healthHow Blue Shield Promise helps members navigate the complexities of the Medi-Cal systemHow Blue Shield Promise’s community health advocates work with providers to improve outcomesWhy so few grassroots community health programs exist in the USHow Kristen’s team uses data to deliver support based on needHow Kristen thinks about translating information obtained from Blue Shield Promise members into dataHow Kristen’s team gets feedback from providers re: Blue Shield Promise patient outcomesWhy Kristen sites the Blue Shield Promise street medicine program among her greatest accomplishmentsConnect with Kristen CerfBlue Shield of California Promise Health PlanKristen on LinkedInConnect with Dr. Jessica Shepherd & Dr. Gautam GulatiHLTHDr. Shepherd on XDr. Shepherd on LinkedInDr. Gulati on XDr. Gulati on LinkedInResourcesCalifornia Advancing & Innovating Medi-CalCalifornia Primary Care Association Annual ConferenceBlue Shield Promise Community Health Centers

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