Last week I attended a CMO panel discussion sponsored by the AMA Triangle. It included CMOs from SAS, Blue Cross Blue Shield, and a couple of other independent medium to small-business CMOs. One of those people stood out to me.
His name is Frank Pollock and he’s currently the CMO of a couple of start-ups, but he also teaches business at Duke University. One particular line that he said is “The Devil is in the Data.” Now, I’ve heard the phrase the devil is in the details, so does that mean that the details in the data are the devil?
Things that make you go “Hmmm”?
You may or may not be aware of the fact that Google is changing the way it does analytics. UA is going away on July 1, and GA4 is replacing it.
The key thing that you have to remember is, that it is just data. As long as it’s being collected, you can learn and grow with it.
Also, if you wanted to, you could basically just start out by replicating what you’re used to and then get more sophisticated over time. But sooner or later, you’re gonna have to have a discussion about what data is important to you and your business, how you want to format it, and what can you do with those results.
“I busted a mirror and got seven years bad luck, but my lawyer thinks he can get me five.”
– Steven Wright
In this episode, we will discuss why you need to convert to GA4 and how to start thinking about what data you collect and what’s important to your business.



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