I have to brag a bit… I won Board Member of the Quarter for the AMA Triangle. Back in January, I was recruited to join as the VP of Communications, and by April I was recognized as a winner!
I simply got the pulse of who the players were and what they needed. You have a unique pulse on your business and the industry(s) you serve. Your salespeople have boots on the ground, ears to the audience, and fingers on the pulse of what your clients and prospects are feeling fearful of or excited about.
Success is in the eye of the beholder. All too often with online and digital marketing, it’s measured in eyeballs and engagement. While both are exciting and a boost to the ego, in my world all that matters is action and conversations.
The keys to success are knowing your audience, creating quality creative content, and consistently delivering value to your audience.
It’s never a set-it-and-forget-it activity. I know things can always be improved by constant learning, and developing your teams, tactics, and targets.
“For me, honestly, it’s not about individual accomplishments, individual award. It’s about what I’ve got to do and how I can contribute to the team.”
– Sheryl Swoopes
In this episode, we will discuss how Rightsourcing, and consistent content creation and distribution can help boost sales!



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