Do you own a lathe? If you do, chances are woodworking is your hobby or business.
Do you own a 3D printer? If you do, chances are you are in the manufacturing or design fields.
I don’t own either, but owning a 3D printer would be cool and give me status. But, I don’t know the first thing about using it or how to make it pay for itself.
Tools in the hands of an expert speed up results. Tools in the hands of a tinkerer can lead to wasted time or just be dangerous.
One place you are certainly an expert is in how your business helps others solve problems. You understand your client’s needs, wants, and issues. I am sure that you could talk about this for hours in ways that would certainly resonate with your clients and prospects.
One way is to ask questions. If you add a call to action (think, banner ad) that says “Got Questions? Click Here!” you can be sure that at least some of the page visitors will take you up on that.
So, if you want to stand out from your competition and get the attention of your audience, you have to know how to translate your knowledge into content that resonates with them in a way that piques their interest in your topic.
“Half the world is composed of people who have something to say and can’t, and the other half who have nothing to say and keep on saying it.”
– Robert Frost
In this episode, we will discuss how mastering your topic, title, and then tools can help your messages rise above the rest!



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