I am always amazed that 80 tons of people, luggage, metal, and fuel, lifts you up in the air and flies you 1000 miles in about 2 hours, and it’s almost 1000 times safer than driving in a car.
On top of that, most people don’t give a second thought about how complex our air travel system is. During the last year, we saw how planes that could not take off caused delays, cancellations, and even a collapse of certain airlines’ systems.
If not having the right airplane at the right gate at the right time can cause chaos, imagine how not having the right person, at the right web page, at the right time could affect your business systems.
A B2b business usually has a very niche audience of specialists in search of a solution to their problem. You want to help your website visitors land at the right gate. That way they can make their connecting flight (talking with your sales staff) or reach their destination (buying from your company).
So the question to ask yourself is, “Do I need more traffic or do I need to have better conversations?”
Website creators often look at a website as a linear experience. You arrive at the entrance (home page), read the departures board (menu), then navigate to your gate (pages or blog). I like to think of your website as a non-linear tool.
If people have questions, they walk up to the gate staff and ask questions.
Your website can also accomplish this by using links and banners (on pages, blog posts, and below videos), to point people to more information.

“He who would learn to fly one day must first learn to stand and walk and run and climb and dance; one cannot fly into flying.”
– Friedrich Nietzsche

In this episode, we will discuss how to get travelers at your website to their gate (destination) faster!.



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